Because Your Life Counts
Charity 1184367
Overview
Summary
Because Your Life Counts appears to occupy a focused prevention role within local road-safety education: it seeks to influence behaviour before harm occurs, particularly among young people. Its model combines direct awareness-raising with practical access support, using interactive technology to make road-safety learning more immediate. The organisation’s stated reach extends beyond young people to the wider public, but its distinctive strategic emphasis appears to be on people under 22 and on responsible road-user behaviour.
Operational geography
Coverage: Regional
Operational areas:
Evidence and reasoning
Supporting evidence
Remaining uncertainties
- The Charity Commission currently records Birmingham City among the places where the charity operates, but neither the Commission entry nor the organisation’s website identifies a Birmingham school, community organisation, event, venue or ward where services are currently delivered.
- The organisation’s website records attendance at ICE Live in Edgbaston in 2022, where it displayed a driving simulator. This is evidence of a past Birmingham event presence, not sufficient evidence of continuing delivery or a current operational site in Edgbaston.
- The Coventry registered address is consistently shown by the Charity Commission and the organisation’s website; there is no evidence of a physical base operated by the charity in Birmingham.
- The available evidence indicates that the charity works through schools, driving schools, community organisations and partnerships, but does not identify Birmingham-based partners or show whether any such relationships currently generate regular Birmingham delivery.
Additional evidence needed
- A current programme, delivery calendar or annual report naming Birmingham schools, venues, events or community organisations served.
- Confirmation from the organisation of the Birmingham areas in which it has delivered road-safety sessions during the latest reporting year.
- Current evidence from named Birmingham partner organisations confirming joint delivery, recurring referrals or hosted sessions.
- Evidence of any Birmingham office, storage location, regular outreach base or other physical operational site.
Areas of work
- Education/training
- General Charitable Purposes
- The Advancement Of Health Or Saving Of Lives
Who they help
- Children/young People
- The General Public/mankind
How they help
- Provides Advocacy/advice/information
Discoveries involving this organisation
The Atlas has not published any Discoveries involving this organisation yet.
Observations
Prevention is its central operating logic
The organisation appears designed to reduce road-related risk through education and behaviour change rather than through response services after incidents occur.
Why it matters
This positions the charity as an early-intervention contributor. Its value may depend less on immediate visible outcomes and more on whether it reaches people before unsafe habits become established.
Show evidence
“The objects include advancing public education in road safety through information and guidance.”
Source:Charity Commission“The objects include raising awareness among young people under 22 about being a responsible road user.”
Source:Charity Commission
It combines communication with access to learning
Because Your Life Counts appears to use two complementary routes to influence behaviour: delivering its own presentations and enabling young people to participate in road-safety courses through funding.
Why it matters
This suggests the charity may act both as a direct educator and as a connector to wider provision. That dual role could make it a useful partner for schools, course providers and local safety initiatives.
Show evidence
“The charity provides road-safety presentations at local schools and events.”
Source:Organisation“The charity provides funding that allows young people to participate in road-safety courses.”
Source:Organisation
Interactive delivery may be a distinctive engagement strategy
The use of VR headsets and simulators suggests an effort to make road-safety education experiential rather than solely information-based, potentially helping risk feel more tangible to younger audiences.
Why it matters
This may distinguish the organisation from more conventional awareness campaigns and raises useful questions about whether immersive learning improves engagement, recall or behaviour change.
Show evidence
“Sessions often use VR headsets and simulators to make them interactive.”
Source:Organisation“The charity aims to provide education and information to young people and the general public.”
Source:Organisation
- Which local area, schools, events and course providers the charity works with.
- Whether its work reaches particular groups of young people disproportionately affected by road risk.
- How the charity measures changes in knowledge, attitudes or road-user behaviour.
Remaining uncertainties
- Delivery data showing audiences reached, locations, repeat school relationships and funded course participation.
- Outcome evidence, participant feedback and any evaluation of VR or simulator-based sessions.
Additional evidence needed
Charity Commission profile
Activities
We are a locally based charity that aims to provide education and information to young people and the general public. We do this by providing presentations on road safety at local schools and events. These sessions often use modern technology such as VR headsets/Simulators to make the sessions interactive. We also provide funding to which allow young people to participate in road safety courses.
Charity objects
THE OBJECTS OF THE CIO ARE: TO ADVANCE THE EDUCATION OF THE PUBLIC IN THE SUBJECT OF ROAD SAFETY BY PROVIDING INFORMATION AND GUIDANCE ON ROAD EDUCATION, WHICH IS NOT OTHERWISE PROVIDED. FOR THE PUBLIC BENEFIT TO PROMOTE THE EDUCATION OF YOUNG PEOPLE (UNDER 22 YEARS OLD) BY RAISING AWARENESS THROUGH BEING A RESPONSIBLE ROAD USER BY ORGANISING AND FACILITATING A RANGE OF EDUCATIONAL PROGRAMMES.