Lovebrum
Charity 1157505
Overview
Summary
LoveBrum appears to function as a Birmingham-focused connector and enabling funder for small, volunteer-led and hard-to-reach community projects. Its distinctive role is not simply distributing grants: it identifies local “hidden heroes,” raises their visibility, links them to business support, and funds work across several acute social challenges. The available evidence suggests a broad but place-specific strategy that prioritises organisations which may lack the infrastructure, profile or fundraising capacity to reach larger sources of support.
Operational geography
Coverage: Citywide
Operational areas:
Evidence and reasoning
Supporting evidence
Remaining uncertainties
- LoveBrum’s current website evidences support for causes across Birmingham and states that it has supported causes in nearly every Birmingham ward over its lifetime, but it does not provide a current ward-by-ward grant or delivery map. Specific Birmingham wards therefore cannot be identified confidently as current operational areas.
- The published correspondence address does not, on the available evidence, confirm a LoveBrum-operated public-facing site or service base.
- Some funded causes work beyond Birmingham or describe wider West Midlands reach. The available evidence does not show whether LoveBrum currently funds activity outside Birmingham as a material part of its operational footprint.
- Corporate supporters and co-funders, including the Randal Charitable Foundation, appear to extend LoveBrum’s funding capacity, but the evidence does not establish a geographically defined delivery network operated by LoveBrum itself.
Additional evidence needed
- A current list of funded causes, grants and active campaigns showing the neighbourhoods, wards or service locations reached during the latest financial year.
- LoveBrum’s latest annual report or impact report with a geographic breakdown of grant recipients and beneficiaries.
- Confirmation from LoveBrum of whether the published correspondence address is only a registered correspondence address or also an active operational base.
- Details of any current funding or delivery partnerships that operate outside Birmingham, including the locations and scale of those activities.
Areas of work
- General Charitable Purposes
- The Prevention Or Relief Of Poverty
Who they help
- Children/young People
- Elderly/old People
- Other Charities Or Voluntary Bodies
- Other Defined Groups
- People Of A Particular Ethnic Or Racial Origin
- People With Disabilities
- The General Public/mankind
How they help
- Acts As An Umbrella Or Resource Body
- Makes Grants To Organisations
Discoveries involving this organisation
The Atlas has not published any Discoveries involving this organisation yet.
Observations
An intermediary for overlooked grassroots capacity
The evidence suggests LoveBrum is designed to reduce the visibility and access-to-funding disadvantages faced by small local projects, rather than to deliver a single specialist service itself.
Why it matters
This helps explain its role in Birmingham’s civic ecosystem: it may create value by finding organisations that conventional funders and public audiences do not readily encounter.
Show evidence
“LoveBrum says it finds, funds and supports small, volunteer-led, hard-to-reach projects.”
Source:Organisation“It states that these projects are often poorly funded and lack infrastructure, support and platforms.”
Source:Organisation“The charity helps by making grants to organisations and acting as an umbrella or resource body.”
Source:Charity Commission
Visibility appears to be part of the intervention
LoveBrum appears to treat public recognition, storytelling and access to business support as resources alongside grant money.
Why it matters
This may make LoveBrum more than a small-grants funder: its campaigns could help recipient organisations build legitimacy, networks and future fundraising potential.
Show evidence
“LoveBrum says projects struggle to access funding, support or platforms.”
Source:Organisation“It describes the people running supported causes as “Hidden Heroes.””
Source:Organisation“It identifies generosity and contributions from Birmingham businesses as a major source of support.”
Source:Organisation
A broad challenge portfolio may support cross-sector connections
The organisation appears to use a common local lens—serious disadvantage in Birmingham—rather than a narrowly defined beneficiary group or issue area.
Why it matters
This positioning may allow LoveBrum to notice complementary work across homelessness, violence prevention, mental health, disability, employment and social justice that specialist funders may consider separately.
Show evidence
“Its focus areas include social justice, serious crime, mental health, people in crisis and children at a disadvantage.”
Source:Organisation“Examples of supported causes include work on knife crime, homelessness, trauma, employment and disability inclusion.”
Source:Organisation“Its objects permit grants and financial assistance to charities and voluntary organisations in Birmingham and its immediate surroundings.”
Source:Charity Commission
- How LoveBrum identifies projects and decides which causes receive support.
- Whether its grants and promotional support lead to longer-term organisational resilience or collaboration.
- The scale, frequency and distribution of funding across neighbourhoods and communities.
Remaining uncertainties
- Grant award data, including amounts, dates, recipient locations and selection criteria.
- Outcome reporting on recipient organisations after LoveBrum support.
- Evidence of partnerships, referrals or collaborations created between supported causes and local businesses.
Additional evidence needed
Charity Commission profile
Activities
We find, fund & support smaller causes & projects that are making Birmingham a better place by delivering real change and positive outcomes for their communities. Our focus areas are SOCIAL JUSTICE - Discrimination & Disadvantage. SERIOUS CRIME - Knife, Gun, Hate Crimes. MENTAL HEALTH - Depression, Burnout, Loneliness . PEOPLE IN CRISIS - Drug, Domestic abuse. CHILDREN at a disadvantage.
Charity objects
TO PROMOTE SUCH CHARITABLE PURPOSES FOR THE PUBLIC BENEFIT AS ARE EXCLUSIVELY CHARITABLE ACCORDING TO THE LAWS OF ENGLAND AND WALES AS THE TRUSTEES MAY FROM TIME TO TIME DETERMINE IN PARTICULAR BY THE PROVISION OF GRANTS AND FINANCIAL ASSISTANCE TO CHARITIES AND VOLUNTARY ORGANISATIONS IN THE CITY OF BIRMINGHAM AND ITS IMMEDIATE SURROUNDINGS. FOR THE PURPOSES OF THIS CLAUSE: CHARITIES ARE ORGANISATIONS, WHICH ARE ESTABLISHED FOR EXCLUSIVELY CHARITABLE PURPOSES IN ACCORDANCE WITH THE LAW OF ENGLAND AND WALES. VOLUNTARY ORGANISATIONS ARE INDEPENDENT ORGANISATIONS, WHICH ARE ESTABLISHED FOR PURPOSES THAT ADD VALUE TO THE COMMUNITY AS A WHOLE, OR A SIGNIFICANT SECTION OF THE COMMUNITY, AND WHICH ARE NOT PERMITTED BY THEIR CONSTITUTION TO MAKE A PROFIT FOR PRIVATE DISTRIBUTION. VOLUNTARY ORGANISATIONS DO NOT INCLUDE LOCAL GOVERNMENT OR OTHER STATUTORY AUTHORITIES.