The Maddie And Noah Foundation
Charity 1202550
www.maddieandnoahfoundation.com
Overview
Summary
The Maddie And Noah Foundation appears to operate as a practical, parent-centred support organisation around neonatal intensive care. Its role extends beyond supplying comfort items: it addresses the immediate material, emotional and relational pressures experienced by families while a baby is receiving intensive care. By serving parents, siblings, ward staff and babies through connected forms of support, it may function as a bridge between clinical neonatal care and the wider needs of family life.
Operational geography
Evidence and reasoning
Supporting evidence
Heartlands
Confidence: high
The foundation states that it covers Heartlands Hospital, and Birmingham City Council identifies the hospital as being in Heartlands ward.
- The Maddie and Noah Foundation JustGiving profile
The charity describes itself as covering Heartlands Hospital and Good Hope Hospital in Birmingham, providing peer support, mental-health referrals, parent-room food and urgent essential baby items. - University Hospitals Birmingham – Getting to Heartlands Hospital
Heartlands Hospital is located in Birmingham. - Birmingham City Council planning record 2025/04374/PA
The planning record identifies Birmingham Heartlands Hospital as being in Heartlands ward.
Sutton Trinity
Confidence: high
The foundation states that it covers Good Hope Hospital, and Birmingham City Council planning records identify Good Hope Hospital as a Sutton Trinity site.
- The Maddie and Noah Foundation JustGiving profile
The charity states that it covers Good Hope Hospital and Heartlands Hospital in Birmingham. - University Hospitals Birmingham – Good Hope Hospital maternity information
Good Hope Hospital maternity services are located in Sutton Coldfield. - Birmingham City Council planning record 2026/00268/PA
The record identifies Good Hope Hospital as a Sutton Trinity site.
Remaining uncertainties
- The available current service evidence identifies two hospital-based operational locations rather than a neighbourhood, district-wide or citywide delivery network. The multi-neighbourhood classification is therefore a reasonable interpretation of the two evidenced Birmingham hospital sites, not evidence that the charity serves all neighbourhoods between them.
- The Charity Commission records Birmingham City and Solihull as areas where the charity operates, but the currently available named-service evidence only identifies Good Hope and Heartlands Hospitals in Birmingham. The nature, location and current extent of any Solihull activity are not established.
- The Charity Commission states that the charity does not own or lease land or property. Good Hope and Heartlands should therefore be treated as partner-hosted delivery sites, not as foundation premises.
- A 2025 fundraising campaign says the foundation partners with The Little Baby Barn to fulfil referrals for essential baby items. This indicates a material support partnership, but the evidence does not establish a separate Birmingham operating site for that partner or which Birmingham areas its activity reaches.
Additional evidence needed
- A current official foundation service page, annual report or written confirmation specifying which neonatal, special-care or maternity units receive support and whether both hospital arrangements remain active.
- Confirmation from University Hospitals Birmingham or the foundation of the operational arrangements at Good Hope and Heartlands, including whether support is delivered on wards, through referrals, or through designated parent and family rooms.
- Current evidence identifying the charity's reported Solihull activity, including any specific delivery site or partner.
- Current confirmation from The Little Baby Barn or the foundation of the geographic scope of their referral partnership.
Areas of work
- Disability
Who they help
- Children/young People
- The General Public/mankind
How they help
- Provides Advocacy/advice/information
Discoveries involving this organisation
The Atlas has not published any Discoveries involving this organisation yet.
Observations
Support is organised around the family experience of neonatal care
The available evidence suggests the foundation sees neonatal intensive care as affecting an entire family, not only the baby receiving treatment. Its mix of refreshments, sibling items, self-care supplies, peer support and breast-pump loans appears designed to reduce pressures that can interfere with parents’ presence and bonding.
Why it matters
This helps distinguish the organisation from a narrowly medical equipment charity. It may occupy a complementary role: making family involvement in neonatal care more practically and emotionally sustainable.
Show evidence
“The charity aims to provide relief to parents and families of babies in ill health receiving care in the neonatal intensive care unit, including support for parent bonding.”
Source:Charity Commission“The foundation provides parent/family room snacks and refreshments, items for siblings, mental health peer support and a breast pump loan service.”
Source:Organisation
The organisation combines immediate relief with conditions for longer-term wellbeing
Providing essential baby and self-care items appears to meet urgent needs, while peer support and breast-pump loans may help families sustain wellbeing, feeding and connection during a disruptive period. This suggests an operating model that combines crisis response with support for continuity in family care.
Why it matters
The combination may make the foundation particularly relevant where families face overlapping practical, emotional and financial strain rather than a single unmet need.
Show evidence
“The foundation provides essential baby and self care items via a baby bank service.”
Source:Organisation“The foundation provides mental health support through a peer support service and operates a breast pump loan service.”
Source:Organisation
Ward relationships may shape the organisation's contribution
The provision of items requested by staff and parents suggests the foundation may respond to needs identified within neonatal wards rather than relying solely on a fixed package of support. This may indicate a locally responsive relationship with clinical environments and families.
Why it matters
If confirmed, this responsiveness could be a distinctive strength: it allows support to adapt to practical gaps noticed by those closest to neonatal care.
Show evidence
“The foundation provides items needed on wards as requested by staff and parents.”
Source:Organisation“The charity supports parents and families of babies receiving care in the neonatal intensive care unit.”
Source:Charity Commission
- Which neonatal units, places and communities the foundation serves is not stated.
- There is no evidence about beneficiary numbers, referral routes, volunteer capacity or service outcomes.
- It is unclear how the listed advocacy, advice and information support is delivered.
Remaining uncertainties
- Information on partner hospitals, neonatal units and referral or access arrangements.
- Service-use data and feedback from parents, siblings and ward staff.
- Evidence of how peer support, baby-bank provision and breast-pump loans affect family wellbeing and bonding.
Additional evidence needed
Charity Commission profile
Activities
Providing parent/family room snacks and refreshments and items for siblings. Providing essential baby and self care items via our baby bank service. Providing mental health support through our peer support service. Providing a breast pump loan service. Providing items needed on wards as requested by staff and parents.
Charity objects
TO PROVIDE RELIEF TO THOSE PARENTS AND FAMILIES OF BABIES IN ILL HEALTH AND RECEIVING CARE IN THE NEONATAL INTENSIVE CARE UNIT FOLLOWING BIRTH THROUGH THE PROVISION OF CARE BOXES TO PROVIDE COMFORT FOR PARENTS AND ASSIST WITH PARENT BONDING DURING THIS DIFFICULT TIME.